Baltimore City “Rape Is Not Your Fault” Campaign

The goal of the Rape Is Not Your Fault campaign is to promote the City’s helpline, a 24-hour hotline with a trained staff that connects rape victims with assistance and resources. The campaign includes print advertising with 4 different messages on city transit, a public service announcement from Mayor Stephanie Rawlings-Blake that features the voices of sexual assault survivors from Baltimore City and a website,

MCASA played a key role in developing the campaign, with our communications manager serving as campaign coordinator and copywriter. The campaign was designed by a graduate student at the Maryland Institute College of Art and was also reviewed by a group of rape survivors in the city for their thoughts and feedback.

The City’s rape helpline is available to take calls from victims of rape and sexual assault 24 hours a day, 7 days a week at 443-279-0379. All calls are free and confidential.

Public Service Announcement with Mayor Stephanie Rawlings-Blake

Rape Is Not Your Fault from Rape Is Not Your Fault on Vimeo.

Rape Is Not Your Fault Website

The Rape Is Not Your Fault URL will be featured on all campaign materials. The website gives survivors the essential information they need immediately to be safe and to get help. There is also a mobile version for those who access the website using a smartphone.

Visit the Rape Is Not Your Fault website at

CLICK HERE to Learn More about the Baltimore City SART Report